You’re a top class surgeon. You just opened your medical practice. The operating room is your home away from home. The work you produce here is the true expression of yourself. You can really make a difference in people’s lives. What you dread about your practice is the paper work. So much writing to keep track of everything. These patient charts and filing cabinets take up so much space. Wait! It’s hurricane season. What do I do with all these files in the event of a disaster? The secretary is using a spreadsheet to keep track of inventory, appointment, outstanding balances. This spreadsheet now looks like NASA’s special space rocket fuel formulas. Nothing makes sense anymore. I could be sure I’m doing more operations and procedures, how am I losing money? What am I missing here? 

Imagine you are the owner of a cake retailing business. It has always been your dream to bake and design cakes. Your passion. You are good at this. So you decide to take the big leap and open up your very own business. You are excited about the venture. But this is short lived. You soon come to realize that running a cake retailing business is much more than just making cakes. Inland Revenue starts asking you for tax documentation. How do I even calculate this stuff? You had to figure out marketing on your own last week. What does youtube mean by brand identity? You thought you wrote down all your sales transactions on a piece of paper but now the money isn’t adding up. What did I forget to track? you’re tired and drained and you now realize you’ve been spending at least 100 hours a week in your business. You’re slowly starting to hate the business you’ve created.